About Us

Stay Fresh Culture - An apparel and accessories brand founded in 2017, in Anchorage Alaska, by a group of car enthusiasts who formed a local car club, Stay Fresh, which was established in 2015. 

As a club, we take pride in building our cars based on how we want to express ourselves, rather than doing it to impress others; creating our motto, Build to Express · Not to Impress. We felt that anyone could relate to our motto and apply it to their everyday lives, by building and developing yourself (whether it be your style, art, work, car build, etc.) for self-expression, and to not compromise it in order to impress. 

Our key aim is to provide a fresh collection of clothing & accessories in various styles to signify who you are and why you do what you do; to express yourself.